imma keep pushing 6 - Review - Imma Keep Pushing single by Jamsphere Magazine
Category: Music Reviews

by Rick Jamm on APRIL 12, 2012 in NEW RELEASES

Zawles, born Matthew Gonzales has stomped into the rap game from the jump with an enormous effect on music that is just impossible to ignore.

“Music has always been number one in my heart, I’ve been rhyming since the 5th grade he says.” Zawles, however just entered the rap scene officially in the year of 2005 with more potential, knowledge and force than before.

His first CD release, Back Alive- The I’m Holding EP is a proven classic with the song ‘Sinful LIFE’ being picked up by Peace Arch Entertainment and is the theme song for the movie “Animal 2″, starring Ving Rhames and featuring Debra Valente who is also featured on the chorus of the Song.

Zawles has done collaborations with the likes of Royce Da 5’9″ and Crooked I after they joined Eminem’s Shady Records Label.

Currently working on his debut independent Album, Zawles says, He is eager to quench everybody’s curiosity and give them more than what they expect.

Toronto Rap Artist – ZAWLES
In the meantime Zawles has a brand new single – “Imma Keep Pushing”, now available on iTunes.

“I’ve gotta bright future…I ain’t ever gonna turn back. I got the game in my right hand, the fame in my left…The road to success looks clear on my map…” are just a sprinkling of some of the positive thinking lines, Zawles throws into this piece.

These are however not pie-in-the-sky daydreams with unrealistic Utopian ideals. Checking out the live studio-session video, of “Imma Keep Pushing” , you get the feeling that Zawles is a down to earth rag-tag rapper working hard to achieve his goals of success.

On this new song, production wise, there seems to be more remixing and tweaking than on previous works. Resulting in a more profound organic sound. While lyrically, fans can expect a song that is thorough and aggressively positive in it’s attitude.

“Imma Keep Pushing”, confirms that Zawles remains a dazzling and singularly talented rapper who also knows how to select his beats, and what differentiates this new release from his previous tracks, is not only the music production, or his prodigal rhyming skills, or even his streetwise disciple approach.

What really sets this track apart, is that it sounds like Zawles‘ most passionately authentic and personal work to date, and as a result, it may well be on it’s way to becoming one of his most exceptional.

So while you are standing by, awaiting the upcoming Zawles album, which is already in the works, shoot over to iTunes and download his latest single – “Imma Keep Pushing”.

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