Zawles – Artist Biography
Zawles, born Matthew Gonzales in Toronto, is a multi-talented rapper, entrepreneur, and fashion innovator known for his dynamic presence in the hip-hop scene and streetwear fashion industry. With deep roots in St. James, Jamaica, and Brooklyn, New York, Zawles draws inspiration from diverse cultural experiences, blending Caribbean rhythms with gritty New York beats to create a distinct sound and style.
Zawles made his official debut in 2008 with the release of his commercial CD, Back Alive – The I'm Holding EP, which gained critical attention for its raw lyrics and compelling narratives. The track "Sinful LIFE" became a breakthrough moment, featuring as the theme song for the film Animal 2, starring Ving Rhames. His music video for "I'm Holding", filmed in New York City with a cameo from DJ Kay Slay, further cemented his status as an artist to watch.
Over the years, Zawles has collaborated with notable artists such as Royce Da 5'9" and Crooked I, showcasing his lyrical prowess and adaptability across various hip-hop subgenres. His music is characterized by introspective storytelling, socially conscious themes, and hard-hitting beats that resonate with global audiences.
Beyond music, Zawles expanded his creative vision into fashion with the launch of Zawles Designs, a streetwear brand known for bold graphics and urban aesthetics. The original Genesis Mark logo—featuring a striking black-on-white "ZD" design in bold lettering—represented the brand’s inception and connection to hip-hop culture. Although the logo has since evolved, Zawles Designs continues to push the boundaries of urban fashion, offering exclusive collections that reflect the artist's journey and vision.
In addition to his fashion and music ventures, Zawles is recognized for his engaging live performances, including a notable appearance with the CitySoul Band at the Lynx Music Concert in Toronto, performing the fan-favorite track "Loose Woke" live.
As he continues to release new music and expand his fashion line, Zawles remains committed to inspiring audiences with authentic artistry, cultural storytelling, and bold creative expression. His work reflects a deep understanding of urban culture, making him a standout figure in both the music and fashion industries.
