Biography

Matthew Paul Gonzales — Artist, Actor & Founder of Zawles Designs

Matthew Paul Gonzales, widely recognized by his stage name Zawles, is a multifaceted creator whose artistic footprint spans music, acting, and streetwear fashion. Born in Toronto and raised between St. James, Jamaica, Brooklyn, New York, and Canada, Matthew’s multicultural upbringing forms the backbone of his sound and style. His work fuses Caribbean cadence, East Coast lyricism, and modern urban aesthetics into a voice uniquely his own.

Music Career

Zawles emerged on the hip-hop scene with his debut release, Back Alive – The I’m Holding EP, a project that showcased his sharp storytelling and cinematic production. The single “Sinful LIFE” became a breakthrough achievement, selected as the theme song for the film Animal 2, starring Ving Rhames. His video for “I’m Holding,” shot in New York and featuring DJ Kay Slay, further established him as an artist to watch.

Over the years, Zawles has collaborated with respected names in hip-hop, delivering music rooted in authenticity, social awareness, and lived experience. His catalog spans introspective narratives, street-level reality, and motivational anthems that resonate with loyal fans across the globe.

Acting & Film

Under his legal name Matthew Paul Gonzales, he has earned acting credits listed on IMDb, bringing his performance energy from the studio to the screen. His ability to transition between music and acting adds depth to his creative identity and continues to open new avenues in film and entertainment.

Fashion: Zawles Designs

Driven by a passion for visual storytelling, Matthew founded Zawles Designs, an urban fashion label that blends street culture, graffiti influences, and bold graphic expression. The brand launched with the iconic “ZD Genesis Mark,” a black-on-white logo symbolizing the beginning of his fashion journey.

Today, Zawles Designs has evolved into a vibrant clothing line featuring colourful art, graffiti drip styles, and culture-driven concepts that reflect the world of hip-hop. The brand continues to grow, merging music, lifestyle, and street fashion into one unified creative movement.

Creative Identity

Matthew’s artistic vision comes from a life lived across borders and cultures. His Cuban-Jamaican-Canadian heritage, New York influence, and global perspective shape everything he creates — from lyrics to logos. His work stands as a testament to resilience, cultural pride, and independent artistry.